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Google: Partial Reversal of Ads Banning
Editorial Team

On September 25, Google announced its plans to partially withdraw its banning to crypto advertising on its platform, breaking its blanket ban on cryptocurrency advertising introduced in June 2018.

According to the publication from bitcoinnews.com, the new policy will become effective in October and will permit registered crypto companies to advertise on its Google AdWords platform.

The current banning was introduced according to the company to “protect” consumers including advertising for ICOs, crypto wallets, exchanges, and cryptocurrency trading advice.

At the time of the ban, a spokesperson of Google declared:

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumers harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”

The recent announcement from the company stated that certain ads by registered cryptocurrency exchanges will be allowed from October providing that they specifically target US and Japanese audiences.

The statement resumed:

“Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October.”

The newly updated policy is not restricted to any particular country, providing that the ads run in the US and Japan and advertisers apply for certification to run ads in those countries. Whether this decision has been influenced by Facebook is still uncertain. Facebook has also reversed its ban on advertising for pre-approved crypto exchanges and companies.

Google’s announcement also stated:

“The Google Ads policy on financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan. Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October.”

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