The German National Tourism Board (GNTB) promotes several destinations around the world for tourists to visit. The GNBT has announced that it begins accepting cryptocurrencies for its provided services. It would also in favor of implementing Blockchain technology for a better financial control over its finances.
The German initiative is not the first, as other airlines like Peach Aviation in Japan, Fair Taiwan, or Start Jets International, are accepting Bitcoin payments. Besides that, the Brisbane Airport has become the first Cryptocurrency-Friendly airport in the world.
The embracement of the new technologies and their application to the organization is the main intention of the German National Tourism Board.
GNBT’s Chair, Petra Hedorfer commented:
“Within our digitalization strategy, we are constantly examining the latest technologies and considering their application in our organization. By accepting cryptocurrencies as a means of payment and with the possible implementation of the Blockchain technology in our finances, we want to position ourselves as an innovation driver in the tourism industry.”
During the last decades, the Board has promoted many international travel destinations for Germans. It is about a very active agency that is always experimenting with different marketing strategies to improve its performance.
Recently, the Board is attempting to position Germany abroad, working with several countries to promote Germany as a business center and tourism destination. Using Blockchain technology, they expect to expand its client base from other places in the world. The agency has a permanent and fluid contact with other commerce, companies and trade associations.
Until now, no important steps have been taken by the German authorities to regulate the cryptocurrency market. Also, Germany’s Federal Ministry of Finance announced that cryptocurrencies (Bitcoin) should not be taxed when it is used as a means of payment. Meanwhile, Bafin, Germany’s financial regulator advised investors to use the regulations applicable to financial instruments when investing in Initial Coin Offerings.