CCBeast Special


Coinbase ads have resumed on Google
Editorial Team

After Coinbase CEO Brian Armstrong’s announcement last week that the exchange has been whitelisted on Facebook, one of the world’s largest cryptocurrency exchanges will be able to see their advertisements on Google, the world’s largest search engine.

On June 28, Google implemented a new financial services policy which stated that the advertising of cryptocurrencies, including Initial Coin Offerings, exchanges, and wallets and trading services were to be banned on the platform.

Google has stated:

“Our policies are designed to give users information to weigh the costs associated with financial products and services and to protect users from harmful or deceitful practices. For the purposes of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.”

According to a publication by chepicap.com, the company must be licensed by their country’s authority in order to be approved for Google advertising. Moreover, the advertisements and landing page must comply with all AdWord policies and the necessary legal requirements.

Google processes over 3.52 billion searches per day. This “power” can give an extra push to Coinbase exposure to billions of users.

One Redditor, Steven81, says:

“After Facebook, Google does too. Bull is prepped :p Seriously though, even google search trends (for bitcoin) seems to have bottomed, finally, after months and months of falling. Manipulation or not, the way this bear started (ads ban, Korea ban) may also be the one to end it (restart of ads, Korea is back).”

 

TAGS: