CCBeast Special

Brave Browser Reached 4.6 Million Active Users (MAU)
Editorial Team

Brave Browser is a free and open-source web browser, originally developed by two Mozilla engineers. The browser is currently experiencing a tremendous rise in its user base. It has seen its monthly active user base rise from 1.4 million active users (MAU) in February 2018 to 4.6 million active users this October.

In September, GryptoGlobe reported that Brave hit 4 million monthly active users with 21,000 verified channels, and 26,000 publisher accounts. This implies a new growth record for Brave with the expansion of 1 million users within 2 months. Earlier the news provider also reported in August that the browser hit the milestone of 10 million downloads on Google Play.

Writing on his Twitter account, Brave cofounder and CEO said:

The reasons for that rapid expansion were various. One of them is the launch of its recent program that rewards users for seeing selected ads on the platform. This aspires to become a starting point of a new advertising paradigm that will disrupt the online advertising in industry.

As explained on BAT’s subreddit, “users will receive 70 percent of the revenue from “user ads” which are set to be “delivered directly to the user in a separate ad tab, rather than on publisher content at specific moments in the user’s browsing experience.” Ads that appear on publisher websites – known as “publisher ads” – will reward users with 15 percent of the revenue”.

Another major factor behind Brave Browsers growth in leaps and bounds is its BAT Tokenomics dynamics. Brave Browser is surfing on the cryptocurrency wave with a high potential tokenomics model. Users can select to see ads or not, and in exchange, they receive a share of revenue generated in the form of the Basic Attention Token (BAT).

The Brave browser features a built-in BAT wallet and 25 percent of Brave users use a BAT.

Brave Browser has been downloaded over 10 million times from Google’s Play store, indicating the growing potential of the platform to go far beyond the company’s estimated target of the year.